federation of aluminium consumers in europe
UC RUSAL joins Federation of Aluminium Consumers in Europe
UC RUSAL aims to pursue its dynamic business development through the company’s existing competitive advantages, also benefiting from global industry trends. FACE provides an effective platform for building industry alliances to resolve common concerns and explore future opportunities jointly with international aluminium consumers.
Global consumption of aluminium is currently growing at a rate of 5-7% annually and UC RUSAL is keeping up with this increased demand through upgrading existing facilities and building new technologically advanced production capacities. Sustainable development is a fundamental principle for UC RUSAL. This approach, which combines attention to the environment, investments in new production technologies and advanced corporate social responsibility, is consistent with FACE’s guiding values.
FACE’s key objectives include achievement of a fair competitive environment for aluminium products; promotion of the use of aluminium and its economic, social and environmental advantages; assessment of the impact of new technologies on the production, semi-fabrication, trade and use of aluminium and reduction of the costs of primary aluminium products – thus stimulating demand. Such objectives run parallel to UC RUSAL’s overall development strategy.
Speaking at the session of the FACE Board, Alexander Livshits, Director for International and Special Projects, announced UC RUSAL as a member of the Federation of Aluminium Consumers in Europe. He said: “We share the objectives of the Federation, especially concerning promotion of the use of aluminium and its advantages, finding new and innovative applications, encouraging studies and research on aluminium-related issues and generating public interest in industry achievements and challenges. We look forward to a mutually beneficial alliance with other FACE members.”
About UC RUSAL:
United Company RUSAL (www.rusal.com) is the global leader in the aluminium industry, accounting for approximately 12% and 15% of global production of aluminium and alumina respectively. United Company RUSAL products are sold to customers in 70 countries worldwide. The company was founded in March 2007 through the merger of RUSAL, SUAL, and the alumina assets of Glencore. United Company RUSAL employs 100,000 people in 19 countries, across 5 continents.
About FACE:
The Federation of Aluminium Consumers in Europe (FACE) (www.facealuminium.com) serves the needs of aluminium users and consumers in the EU. It was established in May 1999 – the first organization of its kind to represent the interests of thousands of EU downstream aluminium businesses. FACE members come from across the EU, as well as other parts of the world. FACE was originally formed to represent the interests of the downstream aluminium industry in the EU, fight inequities on duty and tariff issues and help set policies that affect the industry.
